“From studying brands like Nike and Starbucks, I was well acquainted with the basic tenet of brand management: Find your message, trademark and protect it, and repeat ad [pun intended?] nauseam through as many synergized platforms as possible.”
– Naomi Klein
“No Logo Update”
The Baffler, Vol. 2 No. 1
Advertising is seen as essential to the business success of any brand/company looking to be a significant player in the global marketplace. And so, advertising has, itself, become a gigantic business.
Advertising expenditures in the U.S. have more than doubled from end of the last century to the beginning of this one, with annual expenditures now collectively topping a quarter of a trillion dollars. Continue reading