Stuntertainment: n. “the undertaking of a gimmicky project or activity for the purpose of attracting publicity and parlaying said publicity into a payday.” – J. Maureen Henderson
see also: “frugality experiments”
How is it that, in the midst of this economic recession, not to mention the historic implosion, or at least widespread transformation of the publishing industry, such a gimmicky genre can achieve this level of notoriety? Who is buying these books? And what does this trend suggest about popular culture’s mediation of our current collective socio-economic state?