term of the intermittent time period: stuntertainment

Stuntertainment: n. “the undertaking of a gimmicky project or activity for the purpose of attracting publicity and parlaying said publicity into a payday.” – J. Maureen Henderson

see also: “frugality experiments

How is it that, in the midst of this economic recession, not to mention the historic implosion, or at least widespread transformation of the publishing industry, such a gimmicky genre can achieve this level of notoriety? Who is buying these books? And what does this trend suggest about popular culture’s mediation of our current collective socio-economic state?

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