Here’s my new piece on the efforts of several professional sports teams to make their stadiums and arena more environmentally sustainable. It ran in this morning’s The Valley Advocate.
Ah, sports …
SPORTS GO GREEN
It takes the viewing experience of approximately one commercial break of a televised sporting event to observe 90% of what defines sports culture in America: bad beer, big trucks, and scantily clad women. With only so many 24-hour ESPN channels, regional Comcast Sports networks, websites, fan blogs, sports sections in newspapers (yes, still newspapers), radio talk shows and glossy-print magazines, it’s easy to surmise that there isn’t room in our daily discussion of athletics for anything else. Just don’t tell that to Alan Hershkowitz, Senior Scientist for the Natural Resource Defense Council.
“If you want to change the world,” admits the crusading environmentalist, “you don’t emphasize how different you are from everybody else. You go to where Americans are at.”
A little environmentalism with your sports spectatorship, anyone? Just remember to recycle your Miller Lite can after washing down your Viagra pill, please.
It may seem unbelievable, but Hershkowitz is intent on infusing America’s spectator sports culture with an environmental ethic. And as the Senior Advisor to the Green Sports Alliance, a coalition of professional sports franchises, stadiums and arenas in the Pacific Northwest, he is attempting to do just that. And the environmental efforts are being felt far beyond the snow-capped Cascade Range.