Tag Archives: Hal K. Rothman

skiing for dollars

The leaves have fallen. Which means the snow is sure to start falling soon, too. And then after that, on snow-covered mountain peaks from coast to coast, the dollars will begin to drop as well.

In a recent Boston Globe ski preview, Maine’s Saddleback Mountain, with its $50 lift ticket, was heralded as being a cheap, throwback-feel skiing option. That’s $50 for one day. Once upon a time (in this case, 1970), in his Rolling Stone piece “Freak Power in the Rockies,” infamous Aspen resident and noted gonzo journalist (the late) Hunter S. Thompson was aghast that the Aspen Ski Company charged $8 for a lift ticket. And a mere ten years ago, only the Deer Valleys and the Strattons (in addition to the Aspens) of the skiing world had the gal to charge its patrons $50 for a day of skiing. Now this sum is the minimum amount you’ll have to pay to enter the basement level of the gilded world of lift-served, downhill resort skiing (or riding).

It’s difficult to get away from it all when you bring everything with you, enjoying a lifestyle whose core costs get increasingly complicated. But, unfortunately, this is the reality of today’s ski mountain sport lifestyle industry.  Continue reading

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Filed under Consumerism, Economic Opportunity, Lifestyle Economics